Twitter and your web strategy

Continuing along the theme of social networking applications and strategy planning -  there is a great blog post by Jeremiah Owyang about Twitter and how it might fit into your web strategy – this was posted in 2007 and with all the current interest in Twitter would definitely be worth a read. In his post Jeremiah links to another blog entry of his about measuring the impact of your social networking initiatives. A useful contribution to the tricky question of metrics in relation to non-financial marketing efforts. 

Thanks to  Joann Ransom who featured the link to the Twitter post on her Library Matters blog