Stepping away from a commercial view of marketing
At the moment I am reading the excellent Bite-sized marketing: realistic solutions for the overworked librarian by Nancy Dowd, Mary Evangeliste and …
Monthly Archives: September 2011
Another gem from Ned Potter
This one is on marketing academic libraries in a web 2 world – pretty much everything you need to think …
What language do you use to talk about your business (including your library)?
So what is this language? It’s branding! My first experience of being involved with a branding strategy was when I …
