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Marketing Matters for Librarians

Monthly Archives: November 2011

Promoting EPIC resources – ideas from the vendors at LIANZA11

November 15, 2011

One of the sessions I attended at the recent LIANZA conference was about the promotion of EPIC databases, with the …

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Reblogged: How ghost chips became New Zealand’s favourite fast food | Social Media NZ

November 14, 2011

This is a great post about the road safety ad that went viral.  How ghost chips became New Zealand’s favourite …

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Survivor: Revalidation Island

November 12, 2011

Many of my colleagues have heard plenty of my thoughts and complaints about the complexity of the revalidation process for …

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Jenica Rogers – passionate librarian

November 11, 2011

Ah Jenica, where were you years ago when I needed you? Jenica’s Roger’s keynote at the recent LIANZA conference was all …

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Measuring the impact of marketing activities in academic libraries

November 8, 2011

The question of measuring the impact of marketing efforts is a fraught one, even in the business world. Check out …

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academic libraries advocacy Alison Circle Australia blogs Books branding brands Brian Mathews Bubble Room consumer trends Cultural trends databases displays Facebook feedback Hartman Group Julie Badger Kathy Dempsey LIANZA librarians libraries library week marketing Massey University Massey University Library Ned Potter networking New Zealand planning posters promotion Public libraries research resources social media social networking staff students Surveys trends Twitter value websites YouTube

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♣ Blogs I read

  • iLibrarian
  • In the library with the leadpipe
  • Library Matters
  • Library out Loud
  • M Word – Marketing for Libraries
  • Room of Infinite Diligence
  • The Bubble Room
  • The Library Marketing Toolkit
  • The Ubiquitous Librarian
  • The Wikiman – Ned Potter's blog

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♣ Online journals

  • Marketing Bulletin

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