What language do you use to talk about your business (including your library)?
So what is this language? It’s branding! My first experience of being involved with a branding strategy was when I …
Tag Archives: Alison Circle
Marketing is not cake decorating
“Marketing is not cake decorating. It is not done at the end of a project. If it is done well, …
Marketing trends to watch – from Alison Circle
More words of marketing wisdom from Alison – you can read the full post, and I have posted some highlights …
Trend catchup
Awhile back I started reblogging the 7 trends Alison Circle was reporting on her Bubble Room blog. The first two …
Library Survivor
Thje second trend marketing trend being followed by Alison Circle on her Bubble Room blog is responding to the economy. Circle talks …
How green is my library?
I’m currently following the marketing trends that Alison Circle has been reviewing in her Bubble Room blog. First up was going …
Marketing – the last profession to be invited into the library world
So begin’s Alison Circle’s post on Marketing as strategy, not a poster. For me this is a critically important blog …
