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Marketing Matters for Librarians

Tag Archives: Books

Ned Potter’s new library marketing blog!

May 23, 2012

Ned Potter has a fabulous new marketing blog – The Library Marketing Toolkit. It is designed to be a website …

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Building a buzz (word of mouth marketing and libraries – book review)

March 18, 2012

Building a buzz: libraries & word-of-mouth marketing by Peggy Barber and Linda Wallace is a fabulous book. Starting off with …

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Unthinking: the surprising forces behind what we buy

May 22, 2011

I emerged from my Sunday morning slumber this morning to hear an interview on Radio New Zealand National with Harry …

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Today …

April 30, 2011

… I got my very own copy of Kathy Dempsey’s book The accidental library marketer. One of the many excellent …

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Networking for people who hate networking …

March 19, 2011

… is the title of a great book by Devora Zack. Zack is keen to reframe networking “as an opportunity …

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New book to look at the disconnect between theory and reality in library marketing

February 6, 2011

There’s another library marketing book in the pipeline. Nancy Dowd is currently working on a book that seeks to bridge …

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Discovering thewikiman

January 27, 2011

Today – thanks to the miracle of pingbacks – I had the great pleasure to discover thewikiman blog. Joy of …

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Books on prescription

August 7, 2009

Books on prescription is a scheme run by Tameside Libraries, Derbyshire Libraries  and Tameside and Glossop Primary Care Mental Health …

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New book: The Accidental Library Marketer

June 29, 2009

Kathy Dempsey’s book The Accidental Library Marketer is due out Jul 1st. It looks like it will be an informative, practical …

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Review of “Marketing today’s academic library”

May 3, 2009

Bruce Harpham has posted an interesting  review of Brian Matthew’s book on his blog.

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♣ Tags

academic libraries advocacy Alison Circle Australia blogs Books branding brands Brian Mathews Bubble Room consumer trends Cultural trends databases displays Facebook feedback Hartman Group Julie Badger Kathy Dempsey LIANZA librarians libraries library week marketing Massey University Massey University Library Ned Potter networking New Zealand planning posters promotion Public libraries research resources social media social networking staff students Surveys trends Twitter value websites YouTube

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♣ Blogs I read

  • iLibrarian
  • In the library with the leadpipe
  • Library Matters
  • Library out Loud
  • M Word – Marketing for Libraries
  • Room of Infinite Diligence
  • The Bubble Room
  • The Library Marketing Toolkit
  • The Ubiquitous Librarian
  • The Wikiman – Ned Potter's blog

♣ My links

  • My bookmarks on delicious
  • My Linkedin profile

♣ Online journals

  • Marketing Bulletin

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