I’m currently following the marketing trends that Alison Circle has been reviewing in her Bubble Room blog.
First up was going green– an interesting one given there was recent publicity about Google as a carbon criminal (and an inference from a Google blog that libraries might be one as well). In her blog post on the subject Kathryn Greenhill makes a very good point that
we should be working to make sure that our information format brand isn’t presumed to be only print books. Maybe we also need to work hard to ensure our “query answering” brand is not “in person”.
The Hartman Group pick gone green for good as an ongoing, with zero “green fatigue” currently in sight. Their summary mentions green clothing and urban farming but as a megatrend it’s relevant to all sectors.