Useful book: Developing strategic marketing plans that really work


While running a search on libraries and marketing I came across a book review on Developing strategic marketing plans that really work: a toolkit for public libraries, by Terry Kendrick.

I haven’t seen the book myself, but the review by Philip Calvert (Victoria University of Wellington, New Zealand) indicates it’s a very worthwhile one to consult – a book that is practical and one that helps convert theory into practice. I’m interested that:

In later chapters Kendrick discusses the market for public library services, and how to discover more about this by market research to help in the creation of a community profile. He goes to describe how the market can be segmented and a value proposition written for each segment.

 

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