Two interesting books to look out for

Spotted while visiting blogs recently  …

Marketing Today’s Academic Library by Brian Mathews, which promises that as its guiding principle the idea that marketing the academic library “should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student.”

And one revisiting that ongoing favourite obsession of our profession – how we come across to others –  You Don’t Look Like a Librarian Shattering Stereotypes and Creating Positive New Images in the Internet Age by Ruth Neale.

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