ALIA – online course – Promoting and Marketing Library and Information Services


Spotted on the NZ-Libs email list this morning:

ALIA and ScHARR (University of Sheffield, UK) bring you Promoting and Marketing Library and Information Services

 

In these tough economic times, gain an understanding and appreciation for the value and importance of marketing and promotion in any type of library or information service and you will be able to:

* Identify considerations when selecting specific marketing or promotion methods for use within their own library or information context.

* Identify and evaluate approaches that might prove successful within the context of a local libraries awareness week.

* Describe the main considerations when planning and implementing a marketing strategy.

* Engage with fellow participants in discussing issues connected with the marketing and promotion of information services.

 

When: Monday 23rd March – Friday 8th May 2009

 

Cost: $220 for ALIA & LIANZA members $300 for non-members

 

Registration and more information is at: http://www.alia.org.au/education/pd/workshops/ Enrolments close 6 March!

If I wasn’t already studying I think this would be something I’d be interested in looking at!

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