New book: Marketing today’s academic library


Brian Mathew’s book is now out and is available here. You can read about it on Brian’s blog too.  I can’t wait to read it, he describes it not as a marketing book, but as a vision for public service. Nice. He says:

The academic library can become a place for experiences. It is not just for research and reflection, but also for creation, collaboration, design, and display. The library functions as a workshop, a gallery, a museum, a canvas, a stage, a lecture hall, a platform, a case study, and a showcase of student work. The future of libraries isn’t simply about digitizing all of our collections, but rather, it is about providing, encouraging, and staging new types of learning encounters. Instead of using marketing to try to persuade students to use our services, the library becomes the natural setting for academic activities–an environment where scholarship happens.

In many ways this sounds a lot like how public libraries (such as Puke Ariki) are now positioning themselves – as places for experiences.  As Judith Siess says in her review:

This doesn’t just apply to academic libraries. ALL libraries have to listen to their users—especially as the Gen Yers/Millennials and their successors come into the workplace. If you’re already a marketing expert and your library is full and loved and used, this is an optional purchase. But if you think you could serve your customers better, especially the younger ones, BUY THIS BOOK!

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2 thoughts on “New book: Marketing today’s academic library

  1. I read this book (and reviewed it on my blog) and found it very useful. There is both research and case studies on the one hand and plenty of practical examples of ideas to try. I think the ethnographic approach is one well worth trying – it would help professionals understand the Library experience from the user’s standpoint.

  2. Alison says:

    Thanks for your comment Bruce. I still haven’t got hold of a copy of it here in New Zealand yet. Do you think the ethnographic approach could apply to other types of libraries – thinking mainly of public libraries I guess.

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