Brian Mathew’s book is now out and is available here. You can read about it on Brian’s blog too. I can’t wait to read it, he describes it not as a marketing book, but as a vision for public service. Nice. He says:
The academic library can become a place for experiences. It is not just for research and reflection, but also for creation, collaboration, design, and display. The library functions as a workshop, a gallery, a museum, a canvas, a stage, a lecture hall, a platform, a case study, and a showcase of student work. The future of libraries isn’t simply about digitizing all of our collections, but rather, it is about providing, encouraging, and staging new types of learning encounters. Instead of using marketing to try to persuade students to use our services, the library becomes the natural setting for academic activities–an environment where scholarship happens.
This doesn’t just apply to academic libraries. ALL libraries have to listen to their users—especially as the Gen Yers/Millennials and their successors come into the workplace. If you’re already a marketing expert and your library is full and loved and used, this is an optional purchase. But if you think you could serve your customers better, especially the younger ones, BUY THIS BOOK!