Kathy Dempsey’s book The Accidental Library Marketer is due out Jul 1st. It looks like it will be an informative, practical approach to the subject, that will fill the gaps for many librarians who have found themselves as “accidental marketers” with no (or little) training in the area.
The table of contents is promising – outlining marketing basics and then moving onto topics including environmental assessments, SWOT, marketing plans and promotional campaigns.
There is more information in Kathy’s blog post here, and I see the book is available on Amazon.
Palmerston North City Library are running some focus groups as:
part of a community profiling project to help paint a picture of how the city’s library services should be developed over the next 3-10 years.
They are specifically looking for people from the following groups:
- Residents of Palmerston North City who seldom or never use the library or its services
- Regular visitors who use the library’s resources, but do not borrow items
- Tertiary students
- Regular users of the Library’s Cyber-Space
I’ll be interested to see how the exercise goes, and what they end up doing with the information. Could make a great LIANZA conference session I think!