Marketing journals you can access online


I’ve added a new links section for marketing journals you can access online – first to be added is the Marketing Bulletin from Massey University:

The Marketing Bulletin is a refereed academic marketing journal that provides a forum for reporting research and disseminating ideas relating to the theory and practice of marketing and marketing research. The Marketing Bulletin is listed in the Australian Department of Education, Science and Training’s (DEST) Register of Refereed Journals.

This site provides access to the full text (PDF format) of all of the articles published in the Marketing Bulletin to date. In addition to the traditional articles, a special feature of the Marketing Bulletin is our Technical Notes section, which provides access to user-oriented software and information for various marketing applications. Please feel free to browse the site and download what you like, so long as you agree to abide by our Terms of Use Policy.

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