Check out Who will help me? from University of Alberta Libraries:
Why do I think this works so well? As well as featuring friendly approachable librarians, and having a great professional look to it, I think:
– the messages are clear and direct – it is not trying to overload the viewer
– it speaks directly to the student audience “are you stuck?” “who would be best for you”
– it is visually interesting
– including the ipad helps convey they are up to the play with technology
A job well done I think!