“Marketing is not cake decorating. It is not done at the end of a project. If it is done well, it is integrated at the beginning.”
I found this wonderful quote in a recent post by Alison Circle which includes some real gems about branding included in a webinar by Tina Thomas (Edmonton Public Library).
I have so much more I would like to blog about branding – in the meantime check out what Alison has highlighted http://blog.libraryjournal.com/bubbleroom/2011/07/13/marketing-creates-real-value/.
Yet another snappy video from Arizona State University – this time showing how students can connect with the Library to give feedback. I love the analogy with birthday presents – if you don’t tell someone what you want, you’ll end up with socks 😉
Some interesting perspectives on ebooks from readers in Australia here.
At Massey University Library we have recently launched our Discover database
– which offers an integrated Google-style search of many of the Library’s article databases, ebooks, the catalogue, Massey Research Online and other resources, instead of searching each resource individually. Anyone can search Discover from our Library home page
. Our publicity for Discover stepped up a notch this week at our Turitea campus with a simple but eye-catching display going up. We are starting to get more of branded look for our posters now using a specific template. We got the posters printed by our printery on campus so we could get some larger sizes, and had them finish them in a nice matt finish.
The posters include quotes from initial student feedback:
Today we had a quick working party in the office to staple sweets to bookmarks and we then took them out to the Information Commons to hand out to students (felt a bit like channelling my inner flight attendant*). So that quick promotional effort reached over 100 students and it was a winner – we got several students asking us about Discover – one said “so it’s like your Google?” Right on the money. I think that actively distributing promotional materials with the added attraction of some candy is a technique that is well worth us trying again in the future.
*In New Zealand flight attendants walk up and down the aisles distributing sweets before getting organised for landing.
This one is from Dunedin Public Libraries. Many thanks to Liz Knowles for sharing!
Is it just me or do red posters look particularly appealing? 🙂
Another gem from colleague Div Collins – this is one of posters to promote our Food for Fines amnesty week here at Massey University Library.