“Marketing is not cake decorating. It is not done at the end of a project. If it is done well, it is integrated at the beginning.”
I found this wonderful quote in a recent post by Alison Circle which includes some real gems about branding included in a webinar by Tina Thomas (Edmonton Public Library).
I have so much more I would like to blog about branding – in the meantime check out what Alison has highlighted http://blog.libraryjournal.com/bubbleroom/2011/07/13/marketing-creates-real-value/.