Marketing and advocacy – or why you should get along to LIANZA’s course!


Heather Lamond, LIANZA’s president-elect, has recently blogged to promote the upcoming advocacy workshops that LIANZA is running in New Zealand. There has been slower uptake for these workshops and I thought I would pitch in and do some promotion.

One thing to be aware of is that advocacy and marketing are not the same thing. So if you have already attending one of the recent LIANZA marketing courses (co-presented by yours truly) you will be exposed to a different emphasis and pick up another skill set. As library marketing guru Kathy Dempsey says marketing is:

determining what people want, delivering it, evaluating consumer satisfaction, and then periodically updating the whole process.

While advocacy is:

getting people who have good opinions of your organization to speak to others on its behalf, to convince other people of its value

Dempsey’s definition does make it sounds like advocacy is part of what other people do for us, but as Heather points out:

we all, as individuals, need to have the skills, knowledge and strength to articulate our value and unique contribution (without having to wait or rely on someone else to do it).  This is not just about negotiating library budgets or funding for new buildings, but about being able to tell our story in a way that makes a difference to those outside our profession

This doesn’t necessarily come easy to everyone, but I believe it’s important to do our bit to develop these skills, so that we can be advocates for our libraries, our customers and our profession at every level. You can find details of the workshops in Heather’s blog post – be sure to attend if you can 🙂

 

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