Using hairdressers for word of mouth marketing


Last year Liz Knowles and I featured this excellent clip about using taxi drivers for word of mouth marketing in our LIANZA marketing workshops:

At the end of this cool little video they make a reference to hairdressers being their next target as agents for word of mouth marketing. I’m not sure if they ever did this – have yet to find the YouTube clip.

Just recently I came across this article about the launch of the Right Royal Cabaret Festival in New Plymouth in June. And who was in the audience? Hairdressers! As TAFT chief executive, Suzanne Porter explains:

We targeted young hairdressers because they have a great ability to talk and they see so many different people every day that they can talk to about this event

I would think there would be lots of scope to invite certain professional groups, like hairdressers, along to events or launches in libraries. Has anyone out there tried this? Did it work for you?

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