Ned Potter has a fabulous new marketing blog – The Library Marketing Toolkit. It is designed to be a website to support Ned’s upcoming book of the same name, as well as being a standalone resource for all things to do with library marketing. You can check out more about the blog here – and there is a link on that page to download a free chapter of Ned’s upcoming book 🙂
Ned’s book includes a small case study from yours truly – my involvement was very much a tribute to the power of networking on Twitter! Basically Ned called for volunteers to write case studies for the book, and eventually contacted me about writing one on email marketing. I’m absolutely thrilled he has included a link to this blog on his new website!