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Illinois Libraries Matter

byCatherine Bailey

As I’m in the middle of writing my first marketing plan for a library, it seemed perfect to write about my experience. I’ve previously written several marketing plans for shopping malls but this was my first time writing one for a library so I was interested to see how the experience would be different.

One of the first things I realized was that despite having worked under the previous marketing plan for my library, I rarely looked at it. I had diligently worked at and ticked off the marketing activities I had been assigned but I rarely looked at the strategy behind it. And I wondered why?

Like many people in the library world, marketing is just one part of my work. In my library world I have combined marketing with information desk work, adult programming and outreach. Call me double-booked, but I do not have the…

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