I’m currently following the marketing trends that Alison Circle has been reviewing in her Bubble Room blog.
First up was going green– an interesting one given there was recent publicity about Google as a carbon criminal (and an inference from a Google blog that libraries might be one as well). In her blog post on the subject Kathryn Greenhill makes a very good point that
we should be working to make sure that our information format brand isn’t presumed to be only print books. Maybe we also need to work hard to ensure our “query answering” brand is not “in person”.
The Hartman Group pick gone green for good as an ongoing, with zero “green fatigue” currently in sight. Their summary mentions green clothing and urban farming but as a megatrend it’s relevant to all sectors.
1. Big brands do boutique
2. Taking it to the streets
3. Customization is out of beta
4. User generated content is not a four letter word
5. Let’s meet up
6. The great and powerful Mom
7. The great big conversation
8. DIY goes global
9. The rise of steampunk
10. The rise of the amateur expert home decorator
11. Traveling in hipster comfort
12. Gone Green for Good
Its a summary report, but there’s enough commentary to get a good idea of what each trend covers