Today …

… I got my very own copy of Kathy Dempsey’s book The accidental library marketer.

One of the many excellent parts of this book is a description of what Dempsey calls The cycle of true marketing. You can see a diagram of the cycle on her website, but you’ll need to get hold of the book to get a full description 🙂 Essentially the cycle outlines the steps that are necessary to do marketing correctly, which enable you to maximise the results of your marketing activities.