What article databases have in common with prepaid funerals

This post was inspired by recent exchanges on the NZ-Libs discussion list about the usage of databases provided via EPIC. Here I have included my response, and I have included some of the ideas for promoting database resources that came through in the responses. These are just a snapshot of the good ideas that came through and it was heartening that the EPIC Governance Group signalled they were looking for any feedback on collaborative approaches to training and promotion of electronic resources. (This can be sent to paula.banks@dia.govt.nz).

To borrow an analogy from Julie Badger’s excellent article “Turning ‘cold sellers’ into ‘must haves’:  marketing unsought library products” – article databases have as much appeal as a prepaid funeral.  They represent a type of product that consumers may be unaware of, or see no need for, or even have negative attitudes towards. And Badger is talking about databases in the academic library setting – promoting article databases to the general public represents further challenges.

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