Unthinking: the surprising forces behind what we buy

I emerged from my Sunday morning slumber this morning to hear an interview on Radio New Zealand National with Harry Beckwith, author of Unthinking: the surprising forces behind what we buy.

It sounds like an interesting read on the psychology of why we make the purchase decisions that we do.

This link should get you to the podcast (for as long as RNZN has it up on their site)