Winning hearts and minds …

… or how a “big green budgie of love” has been a bit of a hit on youtube, Facebook and Twitter.

This post has nothing to do with libraries, but everything to do with New Zealand’s Department of Conservation capitalising on the interest generated by a Youtube clip, gaining followers on sites such as Facebook and Twitter and turning one kakapo into an online phenomenon. (With an increase in interest in the conservation of the whole species – which is no bad thing!)

Read all about it at http://blog.doc.govt.nz/2009/10/08/sirocco-the-kakapo-an-online-phenomenon/

And the video that started it all: