ALA’s “Advocating in a tough economy toolkit”

What a great idea this toolkit from the ALA is – so I decided to give it its own post! It:

contains resources and tools, including newsclips, op-eds and statistics to help library supporters make the case for libraries in tough economic times.

It includes material on: libraries and the economy, making the case, outreach to patrons and the public, talking to the media, working with government officials and legislators and staging a rally.

Strikes me libraries (especially public libraries) in New Zealand could do with something similar – so many of us have had to, or will have to, gather together material at very short notice to make a case for library services for one reason or another. I don’t think LIANZA has a resource like this already?

Library Survivor

Thje second trend marketing trend being followed by Alison Circle on her Bubble Room blog is responding to the economy. Circle talks about an idea for libraries  in harsh economic times – utilising after school homework help centres during the day as job help centres. 

 I’ve also spotted:

  • a report in a Milwaukee newspaper that libraries benefits are being rediscovered during the economic downturn
  • the editorial from the New Zealand Listener earlier this year that talks about the importance of libraries in times of economic hardship

 

Duncan McLachlan (Library Life, Dec 2008) has outlined 6 marketing ideas libraries can utilise to survive the economic downturn themselves. These include:

  • know your customers better and double your efforts with your ‘frequent flyers’
  • show your family values because they match the prevailing mood
  • adjust your services to value-for-money options
  • spend more on promotion not less – but simplify it
  • be quick and responsive
  • go for market share

You can read Duncan’s full column in the PDF version of Library Life, which is available to non-members, just jump to page 14.