This one is on marketing academic libraries in a web 2 world – pretty much everything you need to think about!
… with what to post where when it comes to social media – check out Simone McCallum’s excellent post on that subject. Straighforward useful advice – brilliant.
… with completing their revalidation journals (this one is only relevant to my Kiwi colleauges!) – check out Sally Pewhairangi’s article that highlights how her Daily News posts can help. A big shout out for Sally for helping us overcome obstacles 🙂
Campus technology officials in charge of social media efforts have come to a consensus: There are no social media experts, so keep experimenting with your schools tweeting, linking, and posting until youve struck the right balance.
Another article on businesses using social media was published in The Dominion Post today (you should be able to click on the image below to read the whole thing in the Library Press Display viewer). Some interesting bits:
- Telecom’s Twitter account has been live for 2 years and now has more than 6000 followers – “it is not a controlled marketing stream” but features tweets from a team of technology enthusiasts. It has however been used to deal with customer queries during the XT outages
- Telecom: “From a business point of view, there’s a brand benefit, better communication with customers”.
- Pro-Twitter Telecom staffers did face cynicism from those in the company who “didn’t get it” – but they have had an “oops, sorry” response when the benefits of Twitter as a way to connect with customers became obvious
- Air New Zealand sees social media as a “channel to gain valuable customer feedback and as a channel to share brand messages”
- Air NZ have dedicated staff working on their social media accounts including @flyairnz and @airpointsfairy
- Air NZ see the biggest benefit of social media as the speed of customer feedback. It will be a massive growth area in the next 2 years for them “especially in the way we do customer surveys and gather insights”
It appears that Air NZ at least isn’t nervous about making quick decisions about utilising social media and getting on with it – the @airpointsfairy account was “set up after an idea from the internal team that went live the same day”. Quick work!
The Dominion Post
16 Apr 2010
… or how a “big green budgie of love” has been a bit of a hit on youtube, Facebook and Twitter.
This post has nothing to do with libraries, but everything to do with New Zealand’s Department of Conservation capitalising on the interest generated by a Youtube clip, gaining followers on sites such as Facebook and Twitter and turning one kakapo into an online phenomenon. (With an increase in interest in the conservation of the whole species – which is no bad thing!)
Read all about it at http://blog.doc.govt.nz/2009/10/08/sirocco-the-kakapo-an-online-phenomenon/
And the video that started it all:
One of my colleagues (thanks Kirsty!) has pointed out an article on the value of Twitter. It includes this useful quote:
From a personal brand building and networking standpoint, the key is not to look at microblogging as individual posts, but think of the overall impressions and value that can be created over time. Each 140 character or less entry serves as a seed of an idea for an overall objective…
Rather, consider an overall objective and keep that in mind as decisions are made about what kinds of personal info, links to useful resources and promotional items are posted. Over time, you’ll build a footprint and identify within the Twitter community. Building that footprint will be far more effective if you keep overall objectives in mind, rather than random information. Unless of course, your objective is to build an identity as a scatterbox.
I’ve pretty much decided to use Twitter as part of my professional identity – although I may post some personal comments and links, my primary use of Twitter is to keep in touch with things happening in the library and wider information world. The point in the quote above about thinking of the “overall impressions and value that can be created over time” struck a cord with me. A while back when I had protected my updates (as I tried to figure out the whole online identity thing) I actually declined a couple of Auckland businesses – not being interested in their business (for locality reasons), and wondering why on earth I would be of interest to them. But it occurred to me – some of the most successful posts I’ve had on this blog have been from people looking for trend information. If a couple of businesses in Auckland want to follow me then maybe they might come across some useful trend information from me, and maybe just maybe they might realise librarians are useful people to follow 🙂 Wishful thinking- maybe? But for a profession obsessed with how we appear to others, really thinking about the impressions our tweets give could be a useful strategy.