How do your promote your academic library’s special collection?

I’ve just been having a conversation with our Special Collections Librarian here at Massey about ways we can promote our special collections. If we think about our main target market (which realistically is history academics and postgrads) then its quite small, but the value and impact they can derive from t the collection is quite high. How then do we get the message out?  Some ways we thought of were:

  • inviting academics and postgrads in to see the collections
  • promoting new acquisitions
  • using imagery from beautiful or quirky items in social media
  • making sure our staff know about the collections and how to access them, so they can promote them in face to face interactions

I’d be interested to know in what other libraries have done, and what has worked and what doesn’t!

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