A great promo video from an academic library

Check out Who will help me? from University of Alberta Libraries:

Why do I think this works so well? As well as featuring friendly approachable librarians, and having a great professional look to it, I think:

– the messages are clear and direct – it is not trying to overload the viewer

– it speaks directly to the student audience “are you stuck?” “who would be best for you”

it is visually interesting

– including the ipad helps convey they are up to the play with technology

A job well done I think!