If you have any involvement with social media in your library, be sure to check out Nancy Dowd’s post Social Media: Libraries are posting, but is anyone listening?
Some of the points that resonated with me:
1. The importance of having a plan “Without direction, social media content creators can be at risk of working in silos without any strategy to communicate their brand, connect to services, or drive people to the library or its website”
2. Think visually and mix in a little fun with “real” content
3. When it comes to who looks after social media “select people with the right skill set, then provide them with a framework of principles and goals, then let them have fun”
Marketing Matters for Librarians 