Ned Potter has a fabulous new marketing blog – The Library Marketing Toolkit. It is designed to be a website to support Ned’s upcoming book of the same name, as well as being a standalone resource for all things to do with library marketing. You can check out more about the blog here – and there is a link on that page to download a free chapter of Ned’s upcoming book 🙂
Ned’s book includes a small case study from yours truly – my involvement was very much a tribute to the power of networking on Twitter! Basically Ned called for volunteers to write case studies for the book, and eventually contacted me about writing one on email marketing. I’m absolutely thrilled he has included a link to this blog on his new website!
WordPress has really upped their game with the annual blog stats. If you have a WordPress blog and haven’t checked out your annual report make sure you do. In the meantime here’s mine:
The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.
Here’s an excerpt:
A New York City subway train holds 1,200 people. This blog was viewed about 6,100 times in 2011. If it were a NYC subway train, it would take about 5 trips to carry that many people.
Click here to see the complete report.
… with what to post where when it comes to social media – check out Simone McCallum’s excellent post on that subject. Straighforward useful advice – brilliant.
… with completing their revalidation journals (this one is only relevant to my Kiwi colleauges!) – check out Sally Pewhairangi’s article that highlights how her Daily News posts can help. A big shout out for Sally for helping us overcome obstacles 🙂
… or how am I going to keep up! So many interesting things to read, so little time …
Courtesy of the M Word a blog post on ACRL wanting a researcher to review the literature on the value of academic libraries with a view to providing “ACRL members with tools and strategies to demonstrate the value of academic libraries to their institutional leadership”. So this is very much along the lines of the emerging theme of measuring the impact of what we do- as reported by my colleague Heather in her LIANZA conference blog. “Value” is an interesting concept, I have been talking about it lately but more in terms of building it into our promotional messages. Value in terms of ROI (return on investment) is another concept that libraries are starting to look at.
And also thanks to the M Word, I’ve discovered another blog called In The Library With The Lead Pipe Great looking blog, substantial posts, reference lists and lots of comments! Three very interesting posts for starters:
Stepping on Toes: The Delicate Art of Talking to Faculty about Questionable Assignments
Sense of self: Embracing your teacher identity
Outreach is (un)Dead
If you are fortunate enough to have access to Library Press Display through your library, you can use this great feature to “publish” a newspaper page onto your blog. If you click on the newspaper page it will open in a browser – and it can be accessed by readers whether they are subscribers to LPD or not – its a sort of “free view.” Library Press Display only has a 60 day archive for each newspaper – but as far as I am aware access to the free view is ongoing.
01 Apr 2009