Last week the BrandLibraries Working Party that I am part of presented an update to the LIANZA 2013 conference on the project.
The slides for our short presentation can be viewed below. The slides are pretty self-explanatory but if you have any questions do feel free to post them in the comments. The project is at an exciting time, with BRR Ltd currently in their Discovery phase, interviewing stakeholders and visiting libraries. Branding the libraries of an entire country, and taking into account all of the library sectors, is a pretty ambitious undertaking, and it will be interesting to see what BRR comes back to us with! One of the people I connected with at conference was Sarah Fry, from Nelson City Libraries. Sarah has a background in communication and journalism, and her comment was that we should make sure we don’t send out too complicated a brand message. I think if it was left to librarians that is exactly what could happen – by engaging with BRR we stand a much better chance of getting it right!
You can also check out our January 2013 update to LIANZA Council on the LIANZA website.