Kiwi librarians – want to know more about marketing?


Well they are almost here! LIANZA are now calling for expressions of interest in the marketing workshops that I will be co-presenting with Liz Knowles.

Here is all the info – see below about where to send your details 🙂

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Kia ora

 LIANZA – Expressions of interest requested for MARKETING THE LIBRARY workshops

 I am requesting expressions of interest for a series of Marketing the Library workshops, planned for October through to December 2011.

 The planning for this workshop is a little different in that the presenters have elected to deliver a maximum of seven events as follows – Wellington – two workshops Auckland – one workshop Hamilton – one workshop Dunedin – one workshop Christchurch – one workshop Provincial town to be determined – one workshop.

 We have made the assumption that we will achieve break even numbers in the main centres with just the provincial town to determine depending on interest.

 If you reside outside the main centres and would like to see the workshop run in your area, use your professional networks to gather participant numbers and email me. 

 Please read the following information, complete the response form and email it back to me as soon as possible. 

 Expressions of interest will close on Monday 29th August.

 *****************************************************************

YES, I AM DEFINITELY INTERESTED IN ATTENDING

NAME:

ORGANISATION:

EMAIL ADDRESS:

PREFERRED LOCATION:

NUMBER OF REGISTRANTS:

*****************************************************************

 MARKETING THE LIBRARY

PRESENTERS

Liz Knowles and Alison Wallbutton

(See end of notice for presenter biography)

COURSE CONTENT

The aim of this workshop is to demystify “marketing speak” and equip you with some creative, practical examples of how to market your Library. Topics covered will include marketing concepts and different ways to promote and advocate for your library. If you don’t know much about marketing, our aim is to empower you – so you can be a confident and effective marketer. Bring along an open mind, some examples of what you currently do, or would like to do in the future, to make your library more engaging, entertaining and relevant in today’s 21st century and beyond. There will be plenty of time to share ideas and an opportunity for you to learn some clever hands on marketing solutions, whatever your budget.

 INTENDED AUDIENCE

Those who are interesting in understanding more about marketing and how it can be applied to libraries.

 PROPOSED DATES and LOCATIONS

Wellington – two workshops in the week 10-14 October Auckland & Hamilton – week of 14-18 November Dunedin and Christchurch – week of 5-9 December Provincial town – week of 28 November – 2 December

 WORKSHOP LENGTH

Welcome tea/coffee at 9am for a workshop start at 9.30am, finish 4pm.

Catering includes a welcome tea/coffee, morning and afternoon tea and lunch.

  COST

$225.40 (LIANZA member), $322.00 (Non-member)

  MAXIMUM NUMBER – 25

 BREAKEVEN NUMBER  – 15

  BOK AREA: 3, 4 and 9

  PRESENTER BIOGRAPHIES

Liz Knowles

Liz Knowles is the Head of Marketing Services at Dunedin Public Libraries and manages a talented small team of specialists. Liz has a Bachelor of Arts degree in Psychology and a Diploma in Visual Communication Design and has been involved in bringing people, places and creative ideas together for over 15 years. Her background includes event management, sponsorship and public relations in the arts and educational sectors.

 Alison Wallbutton

Alison Wallbutton is a Business Librarian at Massey University. She has been involved in a range of marketing communication initiatives including establishment of the Library’s social networking presence. Alison is a frequent writer on marketing issues on her Marketing Matters for Librarians blog.  

Naku noa, na,

Maree

Maree Kibblewhite

Professional Development Manager

Library & Information Association of New Zealand Aotearoa Level 4, 156-158 Victoria Street PO Box 12-212, Wellington 6144

Tel:  04 801 5542

Fax: 04 801 5543

Email: maree@lianza.org.nz

www.lianza.org.nz

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